India, a land of diverse cultures and traditions, a place where numerous art forms have evolved, a country where millions of people practice their rich legacy. Rivaayat is an initiative by CDF-SRCC to revive various dying art form and solve innumerable problems faced by the artisans. Rivaayat began with reviving a 20,000-year-old art form of pottery that is a means of survival for 600 families residing in Uttam Nagar, Delhi.

Uttam Nagar-Largest Potters Colony

Our journey began in the lanes of Kumhar colony in Uttam Nagar, the largest potters hub, providing shelter to over 600+ families. During our surveys, we understood the problems of middlemen exploitation, outdated designs and lack of technical knowledge that the artisans were facing.

In the new technologically advanced marketing world, most of the artisans were struggling with a lack of demand and recognition. This made us come up with Rivaayat, an initiative by CDF SRCC to revive such art forms that need our help and make the artisans sustainable.

“I cannot imagine this Mohalla without potters. I have grown in this village, surrounded by pottery all my life, It’s disheartening to see this art fading.”

Key Features

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Reviving

Project Rivaayat aims to revive the livelihood of a large number of potters.

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Re-establishing

Project Rivaayat re-establishes the culture of using earthen utensils and decor.

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Re-discovering

Project Rivaayat aims to re-discover the fading art form of pottery.

OUR WAY FORWARD

Taking the legacy forward, Rivaayat has now ventured to revive the artform of water hyacinth basketry. Water hyacinth is the worst aquatic weeds and its use in basketry not only helps in saving the environment but provides employment to numerous people. Rivaayat employs over 30 women in the area and further aims to revive the artform. However, Rivaayat does not aim to stop here, they aim for reviving any artform that comes their way!

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